Privacy policy
SMS / MMS Text Message Marketing Program Privacy Policy – Updated for Compliance
Best Practices
Our SMS and MMS text message marketing program (the “Program”) is designed to provide updates, promotional offers, and abandoned cart reminders directly to subscribers.
We collect and process mobile phone numbers and related data solely to manage participation in the Program. This includes sending transactional messages (such as order updates or reminders) and promotional messages where consent has been given.
We do not sell, rent, or lease phone numbers or customer information collected through the Program to any third parties. We share limited data only with trusted service providers that enable delivery of messages, such as mobile carriers and SMS platform providers, in accordance with applicable privacy laws.
You can opt out of receiving marketing texts at any time by replying STOP to any message you receive. Standard message and data rates may apply.
SMS Abandoned Cart Tracking
Our website uses cookies and similar tracking technologies to determine when a shopping cart has been abandoned.
If you have consented to receive text messages from us, this information may be used to send you cart reminder messages via SMS.
Example:
“Cuma Skincare’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.”
This process helps ensure you receive relevant reminders and offers only if you have opted in to receive text messages.
Third-Party Data Sharing
If our Privacy Policy elsewhere mentions data sharing or selling to non-affiliated third parties, this sharing excludes SMS opt-in data and consent information.
Example:
“The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
We do not share SMS or MMS opt-in data with third parties for marketing or data monetization purposes.
Location Tracking and Location-Based Services
If you enable location tracking or provide location-based data (for example, to locate nearby stores or services), we may collect and use this information to tailor your experience and deliver relevant offers.
Our use of location data is limited to providing requested features or improving user experience within the Program.
We do not collect or use precise location information for unrelated advertising purposes.
Your Acknowledgment
By participating in our SMS and MMS text message Program, you acknowledge that you have read and understood how we collect and use your data in accordance with this Privacy Policy. You also confirm that you understand your right to opt out at any time.